Marketing

Analysis peak
Current selling mail analysis:
the trade audit
the environmental analysis
SWOT analysis
This stage covers the relevant background selective information necessary for computer programmes to be hypothesize and decisions to be made. It includes detailed analyses of the current market moorage, the organizations existing products/ operate situation, the competitive situation and the SWOT analysis. The outcome of the current situation analysis and the SWOT analysis in feature provides a foundation for the next stage in the process.
Planning stage
defining the requirements of the plan:
objectives setting
strategic outline
At this stage, marketing managers are bountifuly aware of the factors in the organizations current situation which forget influence its marketing activity so will look at corporate objectives in the light of this information to develop marketing objectives and evaluate strategic alternatives. Marketing objectives should receive certain criteria:
They should be stated clearly and unambiguously.
They should be mensurable (by sales volume, or percentage increase over the lead three years, for example).
They should be consistent with the organizations objectives and resources.
They should be set follow out in order of priority.




Strategy is based on the brain of a game plan, as in chess, or in military strategy. Thus, marketing strategy sets down the game plan by which the objectives are to be achieved. Each objective should be viewed very closely and strategic alternatives drawn up. For example, a desired increase in sales revenue from a particular service could be achieved in a number of disparate ways; by greater market penetration, for example, or by enhancing the service offering and charging a higher price.
Strategic options should be carefully evaluated for each objective and the best possible course(s) of put to death selected in each case. The next step is therefore to give way plans of action for each selected strategy....If you want to get a full essay, order it on our website: Ordercustompaper.com



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