Marketing And Premium Products

As we move through the early 2000s, the socioeconomic set in this world had changed drastic all(prenominal)y compared to 10 or 20 years ago. Today both our growth rate and give rate guide slowed down. Soaring cost of energy, the constant menace of graduate(prenominal) inflation, and increased governments regulation are some major(ip) factors contributing to the current economy devastation. Certain industries face intense foreign competition and worse, small scale firm have to endure shortages periodically. Peoples values are changing. Growing demand for a better quality of life had always existed and hence, our social and physical environment has to be reviewed completely. These social and economic changes serve as major challenges to business in prevalent and marketing in particular. Marketing executives must develop a social penchant and an awareness of their social responsibilities. At the same time, they must reward consumers want and generate profits to their firm in company of battle to survive in the marketing world.
In this age of technology, consumers wants give never have a full stop. One go out tend to greed for more when he or she has already owns the product. As such, the term premium brand existed indirectly.



Premium brand in general can be assumed as a high class product that is able to reflect the owners personality and view as well. Brands like Burberry, Versace, Louis Vutton, and Ferrari are some examples that is consider as premium brands and what suprise most to us as a consumer is that the universe of discourse of premium brands are well established and accepted by other consumers, generally the rich and famous. High end gadgets, magisterial cars, designers apparels are most being preyed by these minority peoples. circumstance and personality are the two main reasons they chase later on these premium products.
The release of Rolex Explorer watch recently has created a boom in the watch industry, beating almost all other international watch brands such as Seiko, shack Heuer, Swatch and so on....If you want to get a full essay, order it on our website: Ordercustompaper.com



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