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Wednesday, February 20, 2013

Market Segmentation and Product Positioning”

Market Segmentation and Product Positioning

Assignment #1 Marketing Plan for DBB Hearing Aids

MKT 500

October 25, 2010

Dr. Ferreira



DBB HEARING AID COMPANY
1. administrator SUMMARY
People, who are hard of perceive need something that will go steady their financial goals in the long run, be less of a hassle to anxiety about and enhance their list alto crapher at the same time, DBB propose in creating a Battery-Less and footling Hearing Aid and believe that it is the best option to go because Hard of Hearing patients will never stick to worry about recharging batteries or depraveing new ones and feel the cozy that one will know that he or she is wearable this device. Its a fact with our current perceive assist that are available in todays society need to buy a battery for the device to perform. On top of that our patients would lighten money at the same time by never having to buy batteries and will still able to hear in force(p) like they would with a hearing aid that is battery operated.
by and by conducting numerous analyses and meeting with prospective customers we have concluded that having a Battery-Less-Hearing Aid is correct direction to head. We have developed these hearing aids to work by means of a lovingness sensor.

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When the aid touches your skin behind your ear the sensor in the hearing aid detects the heat and automatically turns on allowing you to hear. We have continued to run tests and do analysis to further perfect the components of our Battery-Less-Hearing Aid. Once we had a prototyped device, we tested its performance in monetary value of our general and implementation specifications and compared the results to the existing battery powered hearing aids and found and concluded that they both allow you to hear at the same level, only the Battery-Less-Hearing Aid never discontinue on you unless you take it off, unlike the battery powered hearing aids that die on you after continuous use. We to a fault ran a study of 100.
Patients said that they would prefer the...If you want to get a full essay, order it on our website: Ordercustompaper.com



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