Marketing Mix

Pre-assignment CIM
*Question 1:* What is the grocerying liquefy?
The marketing mix is one capital tool of marketing. In this notion be gathered all the decisions that a friendship can add to put into application its strategy. This approach must be through for each product commercialized by the companion.
The decisions made in the marketing mix are relative to 4 principal(prenominal) areas, and result of the strategic choices made for the product or the mail:
Product
Price
Place
Promotion
The first ax: the product
In this axe, you eat up to consider mainly deuce main measures. First each product must be analyzed and classified. Is the product I’m denounceing a specialized one, a daily one; is it a long-term product or a perishable one? ar we at the beginning of the product’s cycle of bread and butter or close to the end? With all this information, we will consequently be able to take into consideration the strategy and puzzle wise decisions.
Second are the choices made by the company regarding the range of products that it offers and the packaging used for each of these products. In fact, the size of the range can be a real atout to incur the company more competitive.



This decision must therefore be though actually precisely and made in regards to the market situation, the demand and the possibilities of the company. A larger range can have many advantages like offering more products that will respond to the every costumer’s needs and therefore will increase their fidelity. But a larger range of products is harder to sell and cost more because the production must be very flexible.
To decide of a product’s price, the marketing and the company must take into consideration a certain physique of criteria: the objectives regarding the image and the position of the product on the market, the material costs, the rival’s politics, and the value that the customer gives to the product we want to sell. subsequently getting all these pieces of information,...If you want to get a secure essay, order it on our website: Ordercustompaper.com



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