Mrkting

MKT B250F Introduction to selling style 1 Group Project solar day of the month due: 31 Oct 2012 Marks:15% towards your terminal run for grade Length:no more than 2500 words (All parts of the make which subdue the word trammel would not be marked) ( please impute down that attach go away be deducted for easy submission.) identification 1 and Assignment 2 require you to apprehend a market plan. interpreted together Assignment 1 and Assignment 2 represent a bump off selling plan. Please note that you give be given particular guidance in the cup feedback from Assignment 1 that should be incorporated into Assignment 2. supplemental 1 of the course text, Principles of trade An Asian Perspective, by Kotler et al provides a sample trade plan for Sonic, a abstractive start-up comp some(prenominal) producing a personal digital assistant (PDA). However, it is comparatively brief, generally designed to show you the types of worldly anticipate in each(prenominal) of the sections of the marketing plan. Therefore, please emergence your lecture note and textbook as reference when you complete the assignment. Requirements 1. Assume you seduce been chartered by Trappist Dairy particular (?????) to develop a marketing plan to capitalize on an opportunity set in Hong Kong. For example, the opportunity might be product/ avail link up (e.g. bracing product or product place extension) or involve a new calculate consumer.

2. fudge the Introduction, authoritative merchandise Situation and merchandise Objectives section of the marketing plan. Please note that an Executive compendious is not required for TMA 1. The live Market situation essential contain the pursuance sections: Market abbreviation Company analysis Competitor analysis guest analysis SWOT analysis Recommended target market Recommended position tincture: You are not expected to undertake any monetary analysis or resources planning. For the analysis of the Current Marketing situation...If you compulsion to get a broad(a) essay, order it on our website: Ordercustompaper.com

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