Marketing Strategy Essay Example | Topics and Well Written Essays - 1000 words - 3

Marketing Strategy - Essay voiceThe customer has mother very choosy and thus he relies more than on the communication messages that argon put up on the sack up and other media forms, rather than relying on the TV and newspaper denote which are some aspects that are a thing of the past (Palser 2007). The customer becomes active nowadays when he realizes that the Internet is a potent force and anything that is put up on it will surely guess a huge difference within his life.Also there commence other forms of publicise which have literally changed the face of the conventional ways of reaching to the intended target audience. These include the transit advertising forms, the street and pole signs, the road branding techniques, the balloon advertising and so on and so ahead (Ha 2003). What all these advertising methods have brought forward is the fact that the customer has become very educated and that he does not need to have a TV or a newspaper to access exposit about the brand or service which is being highlighted, from the domains of the client in essence. The customer now knows that if he has missed TV and newspaper advertising, he can most definitely go on the web and easily access the same. He can go outdoors and see the street signs and hoardings and thus be in line with whatever is being offered to him all this while. The death of TV and newspaper advertising has happened over a period of time, and not in an overnight fashion (Stoff 2008). This has meant that the TV and newspaper owners had started to understand that their several(prenominal) mediums have lost the battle as compared to the newer media outlets and methodologies which were making serious mark on the consumers minds. What is even more interesting is the fact that the consumers have now realized that the power of the contemporary forms of advertising within their lives has become very significant and that they would rely on