An investigation into why e-businesses fail Essay

An investigation into why e-businesses fail - Essay ExampleThis disserttion used multi-cse studies s there were numerous exmples of filed online businesses s well s triumphful ones. The results of the cse studies hve shown tht stff with consider in mrketing is vitl to the success of the online business, s mrketing in online business encompsses most spects of the business, nd is not just confined to ttrcting nd retining customers. Mrketing n online business lso involves mnging the website itself nd ensuring tht the technicl spects re contributing to the customer experience. In the cse studies, it ws cler tht experience ws the key to success in online businesses, s experience would influence other fctors such s mrketing nd business plns. Some online businesses my need professionl help in mrketing, but only if they hve not expertise within the tem. Therefore it ws more importnt to recognise nd identify the shortcomings of the online business model before setting up the online busines s. This seemed to be greter determinnt of success, s well-thought out business nd mrketing pln would nd should include undergo nd qulified personnel. The disserttion lso highlighted the importnce of business prtnerships especilly where the online business ws not mnufcturer.Since the dwn of the internet, lot of businesses nd individuls set bout estblishing online businesses in bid to mss mssive profits. However, ccording to Crine (2001) since the yer 2000 pproximtely 200 online businesses went out of the business ccounting for more thn 50% of business closures. This high filure rte is of concern to the business nd finncil community s such closures will lso ffect stock mrkets nd shres. Some of the online