Metabical Case Essay

The angle overtaking drug vailable in three four-week packages. The four week packaging was at the specific point where the consumer did not have to spend too oftentimes money to buy it, yet got invested in the product enough that they would come in back to buy the second and third portions Marketing Research match to the US survey 34% overweight 25. % weighty 4. 7% seriously obese Health care providers were positive about the prospects of weight button drugs. Responses of individuals indicates 12% would immediately opt for such a solution. Focus root Need of Prescription-strength drug with FDA approval & clinical results o backup weight deprivation results. Decision making The process of decision making for the consumers would obey the hierarchy of effectuate and would include the pastime stepsUsers involved in word of outh publicity foremost prescription drug to be O.K. by the FDA specifically for weight loss of overweight individuals credibility First presc ription drug for BMI of 25-30 It worked on low dose formulation thereof stress on liver and heart was lesser Side effects were less severe and conditional Behavioral modifications and healthier eating habits Results were seen on an average in 12 weeks More comprehensive support intention The above advantage could be used for positioning in the following ways Premium pricing as it is the only FDA approved prescription drug for weight loss. Strikingly different from dietary supplements for weight loss Segmentation & Tar buy the farming multi cluster segmentation Demographic Income levels High Income group, since they are put together to pay out of their pockets. Gender- Females are more weight conscious. Age 35+ Education college plus Psychographic Based on, Physical activity, Food preferences, Nutrition, Self image, overall health l necessity to be healthier I want to fit into my skinny Jeans Geographic US is the largest geographic segment where 65% of the entire adult population is over-weight, obese or severely obese . Targeting customers with a BMI of 25-30Positioning Strategy Positioning as a ? manner saving drug Those 20 extra pounds can kill you. be overweight leads to heart disease, high blood pressure, diabetes Its time to get Healthy- Metabical can help. Positioning as a ?Motivational Therapeutic drug Discover a happier and a more attractive you Increases confidence Boosts self- pry Marketing Communication Strategy Electronic media TV Radio companionable media Print media NEWS Magazines Viral media DTC and prescriber advertising ?Free lunch pre steep program Metabical Challenge Biggest looser contest Medical education events Thank you