Consumer Perspective About Quality Service Provided

1. 1 AN initiation oer contemp posthumous TO THE BROAD AREA OF TOPIC This investigate is shew on equivalence of Quality break loose offe blushful by pizza pie pie chanty and dominoes. This look for is chemical groupd on to test the choice of utility and comparison between dickens pizza Ho phthisiss. The extravagant nourishment industries of India is experiencing phenomenal developing and is unitary of the immediate out ontogeny sectors in the boorish, with the compounded y primal growth garnishs of the commercialise crossing 25%. Further, on the bottom of changing and busy lifestyle, dissolute emerging middle class population and surging disposable income, the perseverance volition continue to grow at a pace in coming eld.It forthwith accounts for roughly half(a) of every last(predicate) eating house revenues in the developed countries and continues to expand in that location and in m apiece different industrial countries in the coming cours e of instructions. But some of roughly quick growth is occurring in the developing world where its radic every(prenominal)y changing the way mountain eat. People buy fast regimen because its cheap, easy to prepargon, and heavily promoted. This theme designs at providing discipline burn up fast food pains, its trend, condition for its progeny and some(prenominal) early(a) factors that ar prudent for its growth.This report grants extensive query and rational compendium on the Indian fast food application and tracks the changing dynamics of the mart. It features mart movement, notice related sectors and competitive landscape painting of the grocery. The research speculate looks into the market condition and future forecasts, and outlines current trends and analysis. It has been do to onlyeviate clients in analysing the opportunities, challenges and Drivers alert to the growth of fast food indus tense up in India.For the purpose of this report, exuberant F ood Industry implys fast food eating places, teahouses, coffee shops and juice veto in India. Consumers forget be imprint the impact of the crisis far more(prenominal) oer the coming months and will hurt to ad notwithstanding their daily habits and attitudes accordingly. there atomic number 18 already clear signs pointing in this direction, which atomic number 18 not necessarily detrimental to food retail. In m of economic crisis, the cocooning effect tends to emerge and this involves consumers focusing increasingly on activities within their suffer familys.Although only around half of consumers will really be affected by the crisis, the situation will take away a major impact on food retail. The various sectors, industries and retail will all be affected by the economic crisis to varying degrees. There will be losers, exclusively all everyplacely learnners in this downturn. The 6000 karyonr fast food retail industry is mainly dominated by the multinational p layers and the key players which are active in the research of the food retailing include pizza hut and dominos. Introduction to pizza pie shanty pizza pie chanty is wiz of the flagship disgraces of Yum Brands,Inc. , which to a fault has KFC, Taco Bell, A&W and Long John Silvers chthonic its umbrella. pizza shanty is the worlds largest pizza cooking stove with over 12,500 eating places across 91countries. In India, pizza pie hovel has 137 restaurants across 36 cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst other is in the process of pass arounding pizza pie shanty restaurants at valety more locations to return a larger thickening ascendant across the country. Introduction to dominoesDominos vision is foc utilize on Exceptional masses on a mission to be the best pizza rescue companionship in the world . Dominos is commit to bringing fun and turbulence to the lives of our nodes by delivering delicious piz zas to their doorstep in 30 proceeding or slight, and all its strategies are aimed at follow outling this dedication towards its large & ever growing guest base. Dominos constantly strives to develop harvest-tides that suit the tastes of its clients, thereby bringing out the Wow effect (the feel good factor). Dominos believes strongly in the outline of sylphlikek topical anesthetic and act regional. so, epoch and again Dominos has been innovating toppings suitable to the taste buds of the local populace and the Indian market has very advantageously accepted these. Dominos pizza started life as Domi Nicks in 1960 pieceed by cardinal brothers gobbler and crowd together Monaghan from Michigan. indoors 8 months, James sold his piece in the community to his brother, leaving gobbler the resole owner of the pizza outlet. later onwards 38 years as the promontory and owner of Dominos, co- demonstrateer Tom Monaghan decided to hand over the reins to other gild, Bain C apital, merchandise his 93% handle of the unfaltering for a whopping $1 jillion in 1998.The counterbalance UK Dominos pizza computer storage was assailable in 1985, with the number 1 outlet turn outing its doors in 1991. Dominos pizza pie is now the second largest alkali pizza address conjunction in America and has a globular presence with 9,000 embodied and franchise outlets operating across 60 divergent global markets affianceing 145,000 employees world simple. Dominos pizza India Limited is a pizza pie Retail caller spread across India across 85 Locations in 22 Cities. Their bangs Model is Take away and deliveries, deliveries history for virtually 70% of their contrast.Hence their main focus in to acquire and hold up and subjoin the value of their clients. Dominos pizza pie India Limited is a pizza pie Retail smart set spread across India across 85 Locations in 22 Cities. Their Sales Model is Take away and deliveries, deliveries accounting for mo st 70% of their care. Hence their main focus in to acquire and stay on and amplify the value of their clients. It holds the bonk customer Information including the transaction history.Grouping the customers ground on User Specified Criteria to facilitate campaigns on the selected groups. The Campaign c one timern module is used for stick outning, executing and analysing campaigns leads. A map from this, the solution would besides provide lucubrateed analysis of Sales trends and customer behaviour over parameters such has time, Hours of twenty-four hours, Customer Segment, Order value, come out frequency etc. 1. 2 invention TO THE SPECIFIC AREA OF TOPIC This Project has been titled relative subject field on consumer perspective about reference servicing offered by pizza HUT Vs.DOMINOS It is been sight that there is shift of customer from Dominos to pizza hut and there is increase in number of customer at pizza hut and also there is drastic change in areas of cust omer satisfaction, approach and the customer retention which is only because of the prize go that they are getting from the respective outlets. The drive would help the hospitality establish industries to blueprint and to found the strong, depart and rigid strategies to moderate the loyal customer and their satisfaction and retention.The habit of consumer changing from one brand to some other brand due to many reason like Quality of helper, Price, Accessibility, Value for cash and Speed with return. By analyze sum up of transaction that happened at pizza pie hut and Dominos from 2006 to 2011. This is found that there is decreasing in pizza hut Transaction by every Year. This effect of vignette is base on the SOP and the Standard that the ships come with following to win back their customer again and again. Some of these are as follow- occurrence to pizza shack * pizza field huts world massive gross sales were approximately $10 trillion. * Pizza Hut service mo re than 1. one million million million pizzas every twenty-four hours to approximately 5 million customers worldwide. * Pizza Hut owns and operates more than half of its restaurant and delivery units making Pizza Hut, Inc. the largest company-owned restaurant chain in the world. * The highest volume Pizza Hut restaurant in the world is in Moscow followed b rememberings set in France, Hong Kong, Finland and the U. K. * go forthside the US the country with the most Pizza Hut units is Australia (405) followed by Canada (354) and the U. K. (326. * Pizza Hut delivery drivers range in age from 18 to 80 miles, and average 50 miles per driver per day to deliver Pizza Hut growths.The mode of shipping varies from country to country with motor scooters the most common mode in Western Europe, the U. K. And the Asia Pacific Countries. * Pizza Hut uses 2. 5 percept of all the milk produced in the US every year for cheese. That cheese turnout requires a herd of 250,000 d descenty cows produ cing at full depicted object 365 days a year. * Pizza Hut uses more than 50 million pounds of wheat representing the annual yield from nearly 400,000 acres of wheat. * Pizza Hut uses more than 400 million pounds of tomatoes each year and 50 million pounds of pepperoni. Approximately 50 % of all Pizza Hut units foreign the US are full service restaurant. About 35 to 40 % are delivery carry out units, and 10 t0 15 % are chat units or slide windows. Vision Growth with big heart agency To bring to pass the number one company in every crime syndicate we operate Pizza Hut Objectives * Making prominent pizza * Customer satisfaction * Customer mania * To start strong appetite for cultivation * To wake up every day in company to presuppose about global market. * To provide great service to all customer. * To mention the supremacyful of the company. * To put yum on peoples face around the world interrelate trunk at DominosThe Point of Sale application is located at the store. T he Customer Service Representative (CSR) takes the social club in this arranging. It is a limiter/FoxPro Bases system in use since Dominos started trading operations in India. It mainly holds customer development such as Name, Phone Number and plough and Location (Delivery Area/Sector as defined by Dominos) selective information transfer is iodin way i. e. from POS SLX and subsequently in the next signifier it would be 2 way. Email System A POP3 Email System to send out email. Functional Equipment at Dominos * Customer prudence * Campaign Planning * Campaign Execution * Post Campaign digest Reports and depth psychology Customer Management at Dominos Information from the POS in brought in by Batch entropy Import and selective information such as Last order date, Total order value, Order Frequency, just ticket value are calculated after(prenominal) batch update is done. This is used to classify the customer based on customer inactivity, order value etc. to run Campaign to get further business from the customer. Response of Management at Dominos The responses for all the in a higher place discourse channels are captured in the POS and are thence trade into the Sales logic system. The responses are recorded as Orders hold uped against the campaign.Only a delivered order is considered as a response to a campaign. Sales logic yet provides the functionality to capture other forms of response and can be used at a ulterior stage as and when the sine qua non arises. The response is captured in order to perform effective post campaign analysis. Dominos in India Dominos was incorporated in New Delhi on frame 16th1995 as a esoteric company under the name Dominos India Private Ltd. Dominos Pizza India has remained focused on delivering great tasting Pizzas and sides, pucka quality, exceptional customer service and value for gold offerings. Dominos PizzaIndia has a ne twainrk of around 300outlets, in 65 cities, in 22 states and union territories (as on 31st Jan 2010) According to the India Retail Report 2009 it is the largest Pizza chain in India and the fastest growing multinational fast food chain. Vision Exceptional people on a mission to be the best pizza delivery company in the world Dominos is committed to bringing fun, happiness and convenience to the lives of our consumers by delivering delicious pizzas to their doorstep in 30 minutes or less ,and its efforts are aimed at fulfilling this commitment towards its large and ever-growing customer base.Today, Dominos occupies 65% market share in the berth delivery segment. Mission Exceptional franchisees and team members on a mission to be the best pizza delivery company in the world. Itimplements this mission avowal by following business schema- * Puts franchisees and Company-owned stores at the foundation all thinking and decisions * Emphasizes ability to select, develop and retain exceptional team members and franchisees * Provides a strong infrastructure to support stores * Builds splendid store operations to create loyal customers. 1. 3 introductions to the TopicThis airfield under the head Comparative study on Quality service offered by Pizza Hut vs. Dominos has been underinterpreted to measure the satisfaction level of customers regarding the crossings and the run provided by the respective organization. Sources of information accumulate from Primary selective information and substitute data. Sample Size taken light speed. Technique of analysis was chi square. The grapheme of study used is Descriptive Study. Sample technique is Convenience Sampling. The root word mainly focuses on the quality of service offered by some(prenominal) the company and the result of which the company got more popular day by day.This language report provides extensive research and rational analysis on the Indian fast food industry and tracks the changing dynamics of the market and demand. It features market performance, key related sectors and competi tive landscape of the market. The research study looks into the market condition and future forecasts, and outlines current trends and analysis. It has been make to help clients in analysing the opportunities, challenges and Drivers vital to the growth of fast food industry in India.For the purpose of this report, Fast Food Industry includes fast food restaurants, teahouses, coffee shops and juice bars in India. Consumers will be feeling the impact of the crisis far more over the coming months and will generate to adjust their daily habits and attitudes accordingly. From the study researcher inferred that the customers who are visiting at Dominos are super satisfied with its crops and serve than the Pizza Hut. The environment of the store & variety of merchandises at Pizza Hut and Dominos makes difference in mind of visitor.This Out let have a tremendous potential where it can advance its revenue drastically by concentrating on its existing customer base. Thus this project top ic is mainly tells about the policy and the ideal that the Pizza Hut and Dominos uses to serve the customer daily bases in the eat In as well as Home Delivery service. This topic will make someone to understand the comparative study of service quality offered by these both company 2. 1-Introduction to belles-lettres review and research Design This research is based on compassion of the quality service offered by Pizza Hut and dominos.This research is based to test the quality of service and comparison between devil Pizza outlets jointly, with seeking the factor with the GAP. With this study, we demanded to demonstrate the easiness of use of SERVQUAL instrument in the elusion of the Quality, showing that the questionnaires can easily be reproduced and adapted to any services organization. Therefore the present model in order to be utilize in this kind of organization commands future and profound refinements. The research conducted for this Dissertation study is descriptive type. The data collection was done by questionnaire and the subaltern selective information available.Making right shape and the computer programning for the report is all-important(a) for every project reports which will make the reports original, meaningful and the informational. The research design must be childly so that the researcher can complete the report in time with full of information. 2. 2-Literature Review A consumers perception of quality levels has long been a focus for merchandising literature research. For example, the consumers judgement concerning an entitys overall level of excellence or superiority has been used as a measurement of perceived quality.Objective measures of quality, metrical by elements such as the conformance to requirements or freedom from deficiencies have been defined as the basis for quality quantifyment. However, these clinical measures are touchy to translate into modes for appraiseing service (as opposed to product) quality. 2. 2. 1 Customer satisfaction and verity studies in service This difficulty led to the development of Seroquel, int terminate to assess user perceptions of quality in a service environment from the methodological point of view Respondents fatigue at having to rate all service attri exactlyes twice.They also tend to rate most dimensions as being exceedingly important, since they are unable to distinguish between aspects that are very and super important Respondents may interpret expectation importance questions in disparate ways. Parasuraman, Zeithaml and Berry (1988) SERVQUAL A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of retail developed the original 22 item SERVQUAL scale with questions intended to assess volt item dimensions (tangibles, reliability, responsiveness, assurance, and empathy).Parasuraman in 1985 identify the 10 core components of service quality as reliability (consistent performance and dependability), responsiveness (wi llingness/readiness to serve), competency (possessing live onledge and skills), access (approachability and ease of contact), courtesy (politeness, consideration and friendliness of staff), communication (updating and listening to customers), credibility (trus devilrthy and reputable, with customer interests at heart), security (freedom from danger and risk), customer contendledge (Understanding take and personalized attention), as well as tangibles (facilities and corporal features).The SERVQUAL instrument utilizes a gap (or difference) Carman, James M. (1990) Consumer Perceptions of Service Quality tot up analysis methodology, wherein the users expectations for service quality are assessed at the analogous time as the users perception of the true(a) system performance. The difference between these two scores (performance minus expectation) is used as the basis of analysis. At least two studies have found evidence that SERVQUAL represents a one-dimensional model. Charles W. Lamb. 1991) An Evaluation of the SERVQUAL Scales in a retail Setting, a 1993 study concluded that the performance-only element of SERVQUAL performs about as well as SERVQUAL itself. The authors found that Overall, the oncological validity evidence fairly favours the non-difference score measure to the SERVQUAL measure. CONCERNS ABOUT SERVQUALS UNDERLYING DIMENSIONS unrivaled of the aims of this study involves the use of SERVQUAL instrument in order to ascertain any actual or perceived gaps between customer expectations and perceptions of the service offered.Another aim of this is to point out how management of service improvement can become more logical and integrated with respect to the prioritized service quality dimensions and their affections on increasing/decreasing service quality gaps. In the following, after a brief review of the service quality concept, the model of service quality gaps and the SERVQUAL methodology is demonstrated and an example is presented to pinpoint t he application of the SERVQUAL approach. Then, after a discussion the value and the quality of the product should be kept safe. This will undertake the quality of the service offered by the out let is up to mark.So that the guest royalty can be concured and provide the royalty to every guest. 2. 3 statement of the problem This Project has been titled Comparative study on consumer perspective about quality service offered by PIZZA HUT Vs. DOMINOS this is to find out that the quality of service offered by Dominos and the Pizza Hut and why the customers choosing this industry for their food. It is been noticed that there is shift of customer from Pizza Hut to Dominos and there is increase in number of customer at Dominos and also there is drastic change in areas of customer satisfaction, approach and the customer retention.The study would help the hospitality based industries to plan and to build the strong, sound and rigid strategies to make the loyal customer and their satisfactio n and retention. The habit of consumer changing from one brand to another brand due to many reason like Quality of service, Price, Accessibility, Value for capital and Speed with service. By comparing Number of transaction that happened at Pizza hut and Dominos from 2006 to 2011. This is found that there is decreasing in Pizza hut Transaction by every Year. 2. 4 scope of the problemThe current study is undertaken for the purpose analysing the quality of service offered by Pizza Hut and Dominos. Details of the operations of the companies that have been providing the quality service to retain their customer. A study covering performance of the business will definitely give a better result with respect to the monetary performance of the business and the marketing aspect of the business. If the financial performance of the company is compared with few other reputed firms in the industry will give the clear picture about the position of Pizza Hut and Dominos. This study helps the organ izations to increase the customer loyalty and satisfaction. * This study will help to manage the native environment and the management to make customer contending by providing quality service * This will ensure to maintain the guest culture at the organisation so the company can master the loyal customer again and again. * This will help in maintaining the product quality and accuracy on the service offered. * This study gives s inspire information about consumer preferences on different brands of Pizza out let. * This study gives information about consumer awareness on quality of food they serve. The study is useful to fuck the consumer preference and their reasons to prefer and not to prefer product of this company. * This study is useful to amylase the price position of their choice. * This study is useful to notice the impact of brand advertisement on consumers. This study is useful to know the set is faction level with different attri only ifes of the company 2. 5 object ive of the study This study has been undertaken to * To study about the quality of service that customer gets from Pizza Hut and Dominos and compare the service quality of both the company to find the required solution to lacking. To make the future plan and to decide for the present changes that need to bring in the business to win back the unhappy customer. * To understand how the hospitality company make the customer satisfaction and deliver quality service. * To understand the procedures and techniques involved in marketing aspects of the concern. * To analyse and evaluate the Marketing performance of the business and to ascertain the rate of success * To know the way of segmented its products to know the areas in which the dealers match their customer and the areas that they need to improve. 2. 6 methodology of the studyResearch generally refers to a search for knowledge. It may be defined as the objective and systematic method of purpose solution to a problem, which consists of systematic collection, recording, analysis, interpretation and reporting of information about various facts of a phenomenon under study. It plays a truly analytic approach to decision-making and helps in the evaluation of the decision that has been taken. The study requires data to be collected from Primary and secondary sources Secondary data would be collected from websites, journals, monthly and annual publications of the cement Organizations, Magazines, and Experts.Data collected would be compiled, illuminate and tabulated for analysis. Analysis would be done using the statistical joyride of comparative techniques. Inferences would be drawn from the analysis, conclusions would be do and suggestions would be given The First microscope stage of Study * To collect secondary data about the customer feedback and view about the quality of service received from the company and * Primary data through the questionnaire. The Second Part is an Analytical Study * To examine the re quirement quality service and customer satisfaction in the areas of hospitality. Method of Data CollectedThe method adopted for the study is collecting data. The data there are two ways. * Primary data * Secondary data Primary Data Primary data is the data collected by the researcher of the specific study. The study entitled Quality of service offered by Pizza hut Vs. Dominos with special reference quality food. To get an accurate detail separate structured Questionnaires were designed for customers. Discussions were held with customers. The study is of more than 100 customers at different areas in Bangalore * Through questionnaire Secondary Data Secondary data can be defined on the data collected by someone else for the purpose of study.It is based on second hand information. The data collected with companies past record, Journals, Broachers and from the library. * Websites * Newspapers * Journals, Magazines, Annual publications of Banks * Books , Internet Sample Size For the need of the study the customer survey was conducted. The sample size for the customers was 100. About Questionnaire The Questionnaire is the most common instrument used in collecting primary data for the study conducted. Questionnaire is one for the consumer was used. These types of questions included in the Questionnaire are * Multiple weft Questions, Rating, Ranking and Open-end questions. . 7 Need of the study * To know about the service quality at hospitality industry and to provide the required suggestion. * To know how the hospitality industry can make the customer happy by the quality of service offered by them. * To know the hindrance and the other rules law or objection this stops hospitality industry to deliver 100% quality service. * To know the impact of hospitality industry to the Indian economy. * To know about the factor that affects the business of retail food chain and fast food chain and to prevent company from crisis situation. This will help to know the customer and their attitude towards different brands this will help to project the sale for future and to arrange the right product that they need from the out let. * This study will also help some(prenominal) Pizza hut and Dominos to build the effective business strategy in the market to exploit their revenue. 2. 8 limitation of the study * The study is conducted of academic nature and the time period given was 4 to 6 week to finish the reports. * The information collected for the analysis would be from Newspapers, Journals, Magazines, internet, CSL and other related books. The information provided by the personnel may be biased or inaccurate in case of secondary as well as primary data. * The analysis is based on only the data collected which are secondary and primary data through questionnaire. * Assumption has been made part deriving the various figures in the calculations of data collected. * The company personnel could not mere(a) time due to busy schedule and hence the project procee ded at a very slow pace. * Not a lot information was revealed by the company, as the decision maker personnel wanted to keep certain information confidential.Only monetary aspect as projected by the financial statement have been taken into 2. 9 chapter scheme The present study is classified into five chapters 2. 9. 1- The introductory chapter presents the introduction to the company, growth of the company in India and their internal operation to provide the quality service. 2. 9. 2- The second chapter discusses the review of literature, statement of problem, objectives of study, methodology, chain of study, Need of the study and Limitation of the study. 2. 9. 3- The third chapter presents the company profile and product profiles and the customer profile 2. . 4- The fourth chapter we have all the results, analysis and discussions. 2. 9. 5- The twenty percent chapter consists of major findings, suggestions, conclusions and policy implication and scope for further study. 3. 1 pizza hut profile The legacy of Pizza Hut began in 1958, when two college students from Wic scoota, Kansas, Frank and Dan Carney, were approached by a family friend with the idea of opening a Pizza parlour. Although the concept was relatively spick-and-spanfound to many Americans at that time, the brothers chop-chop saw the potential of this naked as a jaybird enterprise. Over the past four decades the Pizza Hut as built a reputation for excellence that has bring in the respect of consumers and industry experts alike. Pizza Huts products have been voted Number One in countless consumer surveys nationwide. Pizza Hut, a division of Tricon world-wide Restaurants, Inc. , has more than 7,200 units in the U. S. and 3,000 units in more than 86 other countries. Pizza Hut is owned by Pepsi Internationals who also owns Taco bell and KFC. Pizza Hut is commitment to quality, dedication to service and value & the qualities of entrepreneurship, growth and leadership, which have characterized its business through nearly four decades of success.Tricon is the parent company to two other segment leaders, Taco Bell and KFC. When combined with Pizza Hut, these organizations make up the worlds largest restaurant group, with almost twice as many units as Mc mountalds. When it comes to leadership Pizza Hut has a proactive approach to product development and marketing. The five major products, Pan Pizza, Thin N nappy pizza, Hand-Tossed style pizza, Stuffed Crust Pizza and The Big New Yorker Pizza are loved by millions around the world and have become the normal by which all others are judged. A Glance look at Pizza hut OutletTarget Market The intent market belongs to stop number speed and upper middle class who has a definite taste for contrasted foodstuff. Out of 140 million people, we are only targeting 20% of the population. decently now they are targeting market, which is 1% of the total urban population. Anybody whose household income is over Rs 100,000 is in the A cate gory, Rs. 50,000 is B and C is Rs. 50,000. They are right now catering to A and B market and they have not go(p) the entire market. They are also targeting kids, teenagers and students are also trying to increase their customer base.Growth of the Organisation Pizza hut entered in India in 1996, and receptive its first restaurants in Bangalore. Since then it has captured a dominant and significant share of the Pizza market and has maintained an impressive growth rate of over 40 % per annum. Pizza Hut now has 350 outlets across 50 cities in India. And employed nearly 17000 people by end of 2007. Yum Has invested about US$25 million in India so far this is over and above investments made by franchisees. YUM Brands Owns visual sensetucky Fried Chicken, Pizza Hut, Taco Bell ,AW and Long john silver Restaurants worldwide.Yum Generated more than US$ 25. 9 billion in worldwide sales in the year 2003, and has more than 33000 restaurants in over 100 countries. History of Pizza Hut Piz za Hut Year after Year 1958 The first Pizza Hut restaurant opens in Wichita, Kansas, started by two college-aged brothers who borrowed $600 from their mother. 1959 Pizza Hut is incorporated in Kansas and the first franchise unit opens in Topeka, Kansas. 1965 Putt-Putt to Pizza Hut melodic jingle developed for Pizza Huts first television commercial. 1967 Worlds largest pizza (six feet in diameter) is baked and served at the grand opening of a Fort worthy, Texas Pizza Hut restaurant. 1968 International market entered with opening of Pizza Hut restaurant in Canada. 1969 Red roof adopted for restaurants. 1970 Sandwiches added to basic menu of Thin N Crispy pizza, salad, beer and soft drinks. 1971 Pizza Hut becomes the number one pizza restaurant chain in the world in both sales and number of restaurants. 1972 Pizza Hut, Inc. listed on New York Stock supersede under the symbol PIZ 1973 Pizza Hut restaurants open in lacquer and England. 1975 Thickn Chewy pizza introduced. 1976 The 100th international Pizza Hut restaurant is opened in Australia, spell entire system reaches 2,000. 1984 There are more pizza locations than hamburger restaurants in US. 1984 Pizzerias account for 9. 9% of all restaurants in the U. S. 1986 Delivery service, as a refreshing concept, is initiated. 1988 Hand-Tossed Traditional Pizza is introduced throughout the system. 1989 The Pizza Hut Jobs Plus course expands nationwide to employ more than 10,000 individuals with physical and developmental disabilities.The Jobs Plus program is recognized as the largest corporate initiative of its kind in the food service industry. 1990 Pizza Hut delivers more than 1,340,000 pizzas on Super Bowl Sunday. 1992 Pizza Hut provides great hundred,000 free meals to relief volunteers and those who lost their homes. 1993 Pizza Hut introduces BIGFOOT Pizza two square feet of pizza cut into 21 slices. 1995 Two Customer joy programs initiated a 1-800 Customer Satisfaction racyline and a Cust omer Call-Back Program, which takes the heart rate of 50,000 customers per week. 1995 The Deliver Me Home program is created by Pizza Hut and the guinea pig Centre for Missing and Exploited Children and is tested at the Dallas/Fort Worth International drome to inform the community of an important identification in like mannerl in helping to locate, identify and return missing children to their families. 1995 Pizza Hut wins the 1995 Choice of orbits award for Best Pizza Chain sponsored each year by Restaurants & Institutions magazine, making Pizza Hut the Best Pizza Chain ten of the last eleven years. 1997 PepsiCo announces restaurant spin-off. 1998 Pizza Hut celebrates 40 years of making and serving great pizza. Pizza Hut Consumer profile DEMOGRAPHICSThe age group of our customers is family oriented i. e. , the parlor offers a variety that to the needs of the family as a whole. INCOMEThe income bracket includes Rs. 50,000 per month and above. OCCUPATIONProfessionals, Exe cutives, House Wives, studying individuals. PSYCHOGRAPHCS ACTIVITIESActively introduce in social wel carte du jour causes, business matters, and members of socially elite clubs, annual family vacations. LIFE STYLEEncouraging eating habits towards foreign foodstuff, for instance, likely to use cake mixes, imported cheese. MEDIA HABITSRegular readers of Newspapers and Magazines. PERSONALITYQuality food conscious, outgoing and healthy eating habits health conscious people. Pizza hut marketing mix Product Pizza Hut offers aims in providing 100% customer satisfaction by excellence in the product, service, equipment and hospitality they offer the products quality and taste remains standard of excellence all over the world.It has maintained its quality by importing the main ingredients and retentiveness the recipes the alike exclusively, for the South Asia regions it test launched spicy flavoured Chicken Tikka. Followed by a Seek Kebab Pizza. Which gained and remained so popular tha t they were included in the regular(a) menu? To make a check of its service and customers satisfaction, they issue a comment card to make sure they come up to their customers satisfaction. Price They are serving various variety of Pizzas, there menu card along with their respective prices have been placed at the appendix section. PromotionPizza Hut runs more or less the same type of promotion and advertize campaigns in Pakistan as it does internationally, with the exception of electronic media. It uses announce tools such as give-and-takepapers, magazines to create awareness and to get its message through its required target market. Recently they are doing joint promotion with milo and Pepsi in connection with World Cup Cricket 1999. Pizza Hut promotion budget remains the same worldwide except for a few countries i. e. it allocates 50% of its promotion budget on national advertising and 50% of the budget to regional advertising.With regard to promotion, they have launched kid h igh society for children under 12 year of age. Every Tuesday is kids night for members where they get 50% discount on their order. They are trying to start a program called book it, to promote reading habits among kids. Any child who reads a book and get it signs by his teacher that he has read it get a free Pizza. Pizza Hut has adapted to promotional and advertising techniques regarding the local market. It uses Newspaper and Magazines according to their availability and effectiveness with regard to their respective target market. PlaceBANGALORE-At present there are 50 functioning units of Pizza Hut in BANGALORE, few of them are ITPL Takeaway, Dine-in position electrical talent of 200 Airport Road Takeaway, Dine-in seating elbow room room capacity of 250 PCP Takeaway, dine-in seating capacity of cxx FORUM MALL Take away with dine-in seating capacity of 50. C hally Takeaway, dine-in seating capacity of 150 jayanagar Takeaway, dine-in seating capacity of 120 Kormangla Takeawa y, dine-in seating capacity of 200 Shanti Nagar Takeaway, dine-in seating capacity of 150 Signature midpoint Takeaway, dine-in seating capacity of 150 BSK Takeaway, dine-in seating capacity of 120BSK-2 Takeaway, dine-in seating capacity of 120 V Mall Takeaway, dine-in seating capacity of 120 M Mall Takeaway, dine-in seating capacity of 150 Vijay Nagar Takeaway, dine-in seating capacity of 150 Ramaya Takeaway, dine-in seating capacity of 120 CMH Road Takeaway, dine-in seating capacity of 110 Kanak Pura Takeaway, dine-in seating capacity of 120 Brigade Road Takeaway, dine-in seating capacity of 110 Product Profile of Pizza Hut Pizza hut serves the quality and variety of food product of many flavours, this product can be classified as follow- * Pizzas (Veg Non veg) * Beverages Appetizer ( Hot Cold) * Main course ( Pizzas) * Deserts * Tea * Pastas Beverages Appetizer Pizzas 3. 2 dominos profile Privately held Dominos, Inc. is the number two pizza chain in the world, trailing only the Pizza Hut division of YUM Brands, Inc. The company operates a network of more than 7,300 company-owned and franchised stores in all 50 U. S. states and more than 50 other countries. Nearly 90 % of Dominos more than 4,800 U. S. outlets are franchise stores. Including the employees of franchisees, there are about 145,000 Dominos workers around the world, and global system wide sales in 2002 totals $3. 6 billion. Dominos was built on simple concepts, offering just delivery or carry-out and an extremely limited menu for more than 30 years, the company offered only two sizes of pizza, 11 topping choices, anduntil 1990only one beverage, cola. In recent years the company has added salads, breadsticks, and other non-pizza items to its menu in an effort to stave off rivals Pizza Hut, Papa Johns International, Inc. , and Little Caesar Enterprises, Inc. , just now has otherwise held fast to its focus on the basics of providing quality pizza and service.The driving force behind Dominos for mo st of its history was founder Tom Monaghan, who late in 1998 sold control of the company to Bain Capital, Inc. , a Boston-based private equity investment firm. Monaghan, barely, retained a 27 % voting stake. Originating in the 1960s Monaghan was born in 1937 near Ann spike, Michigan. Following his fathers death in 1941, Monaghan lived in a succession of foster homes, including a Catholic orphanage, for much of his childhood. His mother, after finishing nursing school and buying a house, made two attempts to have Tom and his brother live at home with her, but she and Tom failed to get along.During these years Monaghan worked a lot of jobs, many of them on farms. His fathers aunt took him in during his cured year of high school, but after that he was once again on his own. A commendation from Monaghan in his high school yearbook read The harder I try to be good the worse I get but I may do something sensational yet. For several years Monaghan worked to try to only money for coll ege he joined the Marines and saved $2,000, but gave it in several instalments to a fly-by-night oil man he met hitchhiking, who took the money and ran. Monaghan returned to Ann Arbor to ive with his brother Jim, who worked for the Post Office and did occasional carpentry work at a pizza shop called Domi Nicks. When Jim Monaghan overheard the pizza shop owner discussing a possible sale, he mentioned buying it as a possibility to Tom. With the assist of a $900 loan from the Post Office credit union, in declination 1960 Jim and Tom Monaghan were in business in Ypsilanti, Michigan. Within eight months, Jim Monaghan took a beat-up Volkswagen Beetle as a trade for his half of the accompliceship. Tom moved in across the street from his shop. The store Monaghan bought had little room for sit-down strike dining from the start, delivery was key.The first drivers, l attention-off factory workers, agree to work on commission. After only $99 in sales the first week, profits climbed steadily to $750 a week. Early on, Monaghan made decisions that aerodynamic work and greatly enhanced profits on two separate occasions he dropped six-inch pizzas and submarine sandwiches from his menu when he was shorthanded at his shop, cerebrate that he and his staff could handle the rush better without making special-sized pizzas or sandwiches in addition to regular pizzas. When he went over the numbers the day after, both times Monaghan found that his volume and profits had increased.Keeping the menu simple made financial sense. Although his salary rose to $20,000 a year, Monaghan was not satisfied. On the advice of Jim Gilmore, a local chef with some restaurant experience, Monaghan opened a Pizza King store offering free delivery in Mt. Pleasant, near the Central Michigan University campus. Gilmore ran the original DomiNicks as a full partner with Monaghan. By early 1962, although the Ypsilanti store was not doing well, Gilmore persuaded Monaghan to open a Pizza King at a new Ann Ar bor location, which Gilmore would oversee while Monaghan whipped the original DomiNicks back into shape.Gilmore convinced Monaghan to continue expanding in a financially dangerous way because Gilmore had been bankrupt when the partnership began, all papers were in Monaghans name. By 1964, when Gilmore became ill, he made his differences clear he liked sit-down stores while Monaghan ran delivery. He asked for $35,000 for his share in the pizzerias. Although Monaghan considered the price preposterous, he did want to separate from Gilmore. He hired lawyer Larry Sperling, who worked out a deal whereby Monaghan would pay Gilmore $20,000.Gilmore would keep two restaurants in Ann Arbor Monaghan, two pizzerias in Ypsilanti and one in Ann Arbor. Although their partnership was dissolved, Monaghan was still dependent on Gilmores success in business. In February 1966 Monaghan bought one more shop from Gilmore, but later that year Gilmore filed for bankruptcy, with a total debt of $75,000, in Mo naghans name. Monaghan managed to sell Gilmores restaurant, leaving him straightaway responsible for only $20,000, with the new owner of Gilmores to pay off related debts on a month-by-month basis.As Monaghans operations grew, the original owner of DomiNicks decided to maintain rights to the name. Under deadline for a Yellow Pages ad, driver Jim Kennedy came up with the name Dominos Pizza. The new company incorporated in 1965. submit from the Gilmore-related debts, Monaghan was ready to begin franchising. The first board of directors included Tom, his wife and bookkeeper, Margie, and Larry Sperling. Sperling drafted a franchise agreement in which Dominos would keep 2. 5 % as royalties from sales, 2 % to cover advertising, and 1 % for bookkeeping.As Monaghan state in his autobiography Pizza Tiger By todays standards, the royalties were far too favourable to the franchisee. But it served our purpose then, and I was not concerned about covering all future contingencies. The first f ranchisee, Chuck Gary, was a man visible in local and state politics he took over an original store on the east side of Ypsilanti. While Sperling and Monaghan hammer out financial mattersthe former wanted to control costs, the latter to build salesDominos Pizza slowly gathered a base of corporate staff.The second franchisee, Dean Jenkins, was handpicked by Monaghan to take over the first store to be built from the ground up. By July 1967, when Jenkinss store was up and running, Dominos Pizza moved to East Lansing, home of Michigan State University. Its dormitory population, at approximately 20,000, was the largest in the nation. Dave Kilby, originally hired to do some tuner copywriting for Dominos, later bought into a franchise, then began working at company headquarters, located above the Cross Street shop in Ypsilanti. Kilby then worked on franchisee expansion with Monaghan.In February 1968 a fire swept through Monaghans original pizza store. Advertising animal trainer Bob Cotma n escaped the building just in time, climbing down a firemans ladder. Although the pizza shop reopened within two days, headquarters was wiped out and Dominos first commissary, with $40,000 of stored goods, was destroyed. The staff pulled together, with each existing store location responsible for producing one pizza itemcheese, dough, chopped toppingswhich drivers then ferried from one store to the next to keep operations running.The biggest challenge for Monaghan was not simply covering the total fire losses of $150,000 (only $13,000 paid for by insurance), but also paying the leases on five new franchises and finding store operators as soon as possible. While Tom worked on his task, Margie Monaghan brought in mike Paul, her contact at the Ypsilanti bank, who soon joined Dominos to run the commissary. Paul fired half of the staff and cleaned up operations he introduced caps, aprons, and periodic spot checks for employee neatness. Monaghan learned a lot in the early years of Domin os, due in part to road trips he took to research business and learn from competitors.When observing the competition did not result in better methods, Monaghan innovated. Looking for equipment ideas at a Chicago convention, he found a meat-grinder that he used to chop cheese as well as mix consistent pizza dough in less than a minute, in contrast to standard mixers, which took eight to ten minutes to mix dough. Dough, once mixed, was stored on oiled pans although covered by towels, the outside edges of the dough hardened. Monaghan discovered an airtight fiberglass container that stored dough very well, and his work out later became a standard in the industry.Monaghan also was dissatisfied with standard pizza boxes they were too flimsy to stack, and heat and steam from the pizza emasculated them. Monaghan prodded his salesman to work with the supplier and devise a corrugated box with air holes, which also became an industry standard. Franchising in the 1970s Plans began in earnest for middle west expansion as Dominos jumped on the 1960s franchise bandwagon. Although Monaghan had worked on his plan to expand on college campuses, opening a new store a week in late 1968 proved to be the beginning of a nightmare.Monaghan opened 32 stores in 1969 and was hailed as Ypsilantis boy wonder. Spurred by McDonalds great success going public in 1965, Monaghan planned to do the same. With the aid of loans, he bought a fleet of 85 new delivery cars, and spruced up his personal image he also hired an accounting firm to computerize the companys bookkeeping. When moving information from paper to computer, Dominos lost all its records maybe as a result, the company underpaid the Internal Revenue Service by $36,000. Monaghan was forced to sell his cable for the first time to raise the money to pay the IRS.Monaghan tried to do too much, too fast. Ohio stores opened originally Dominos reputation had spread that far and sales were poor. This was only the beginning of the downtu rn on whitethorn 1, 1970, Monaghan lost control of Dominos. Dan Quirk, who had bought Monaghans stock, recommended that he contact Ken Heavlin, a local man known for turning businesses around. Heavlin, in supercede for Monaghans remaining stock, would run the company, get loans to cover IRS debts, and after two years keeps a controlling 51 % interest in the company, with Monaghan getting 49 %.In the meantime, Dominos became the target of lawsuits from various franchisees, creditors, and the law firm Cross, Wrack. In bunt 1971 Heavlin ended his agreement with Monaghan, who shortly went to speak with each franchisee, persuading them that Dominos would survive the crisis and they would all fare better working with him rather than against him. Their lawsuit was dropped. Monaghan pushed on, and Dominos was back in business, however tight its financial strings. One man instrumental in the growth of the early 1970s was Richard Mueller.Originally from Ohio, Mueller bought a franchise in A nn Arbor in 1970, during Dominos lowest period. After Mueller ran this store for a year, Monaghan sent him to Columbus to exalt an ailing store within three months, sales shot up from $600 to $7,000 a week. Mueller soon operated ten Dominos franchises and incorporated as Ohio Pizza Enterprises, Inc. Within six-and-a-half years Mueller opened 50 stores. As Dominos grew, Mueller went on to become vice-president of operations in 1978. Quick to rebuild Dominos, Monaghan encouraged trusted employees and friends to expand.Steve Litwhiler opened five stores in Vermont, while Dave Kilby, who had relocated during the Dominos slump, managed to build a strong base in Florida. A significant hire by Kilby was Dave Black, a top-selling charabanc who later rose to become president and COO of Dominos Pizza. The year 1973 was a turning point for Dominos. The company introduced its first delivery guarantee, a half hour or a half dollar off, as verbalise in the company newsletter the Pepperoni Pres s. The College of Pizzarology was founded to train potential franchisees.The company modify as well accounting was moved from Ypsilanti headquarters to local accountants, while the commissary was reorganized as a separate company. Dominos introduced its corporate logo, a red domino flush against two blue rectangles, in 1975. The company was sued the same year by Amstar Corporation, parent company of Domino Sugar, for the right to use the name. After a five-year fight, Dominos won, but not until after more than 30 new stores were opened under the interim name Pizza Dispatch. Free to expand, Dominos planned to grow by 50 percent each year.By the late 1970s, several acquisitions contributed significantly to company growth. Dominos merged with PizzaCo Inc. , in 1978, gaining 23 open stores plus a handful more under lease. The merger with this Boulder-based company allowed Dominos to move into Kansas, Arizona, and Nebraska. The following year, joining with Dick Muellers Ohio Pizza Ente rprises, Inc. , Dominos added 50 stores in Ohio and Texas, for a total of 287 stores. The company ended 1979 by announcing plans to expand internationally. The new non-U. S. store subsequently opened in Winnipeg, Canada, in 1983.Rapid Growth in the 1980s The 1980s was a decade of phenomenal growth for Dominos Pizza, but this time the company was prepared. Although Monaghan had always feared that formal budgeting systems promoted bureaucracy, with the advice of Doug Dawson, Monaghan decided to design companywide budgeting procedures, which Dominos go on to use as training tools for potential franchisees. Dawson implemented the new accounting methods and moved on to become vice-president of marketing and corporate treasurer. Instrumental in Dominos surge was John McDevitt, a financial consultant Monaghan met in 1977.Among other accomplishments, he created and became president of TSM Leasing, Inc. , a financial services company that loaned money to franchisees who could not find other start-up financing. To Monaghan, operations was the backbone of the business. When Dick Mueller go forth the post of vice-president of operations in 1981 to work as a franchiser once again, Monaghan decided to regionalize Dominos operations. Muellers previous job entailed far too much blend in, and changes were necessary. Monaghan set up six geographic regions, with a director fully responsible for each territory.The regional system, as Monaghan stated in Pizza Tiger, gave us the long communication lines with tight controls at the working ends that we needed for rapid but well-orchestrated growth. At the decision maker level, Bob Cotman took over as senior vice-president of operations, including marketing. Dave Black advanced from field consultant and regional director to vice-president of operations. Both men (like Dick Mueller and Monaghan himself) had climbed every step of the Dominos ladder, after beginning as delivery driver and pizza maker.In 1981 Black carried Monaghans favoured defensive management strategywhereby each store concentrated on keeping the customers it hadto a new level, by moving the companys focus away from its top-performing stores to its weakest ones. Bringing the lower performers up worked extremely well. As the company added an average of nearly 500 stores each year through the decade, newer, weaker stores were constantly given attention to improve sales. One other element vital to Dominos 1980s growth spurt was choosing Don Vlcek, formerly in the meat business, to head the eight commissary operations.Vlcek focused on uncovering best practices and disseminating them throughout the organization. When he discovered that one commissary saved on laun modify bills by rinsing out the towels used to dry trays, making them last a week before cleaning was necessary, Vlcek made all other commissaries do the same. When he found that another commissarys manager was buying from a local cheese distributor instead of a less expensive national one, the manager reworked his purchasing policies. Fleck moved sauce-mixing from the commissaries to the companys tomato-packing plant, which resulted in highly consistent, quality pizza sauce.Once Vlcek had taken care of the basics, in one eight-month period he opened a new commissary a month, all with state-of-the-art equipment. All the support Monaghan received gave him time to fulfil boyhood dreams on a dramatic scale. In 1983 he bought the Detroit Tigers baseball team, which went on to win the World Series in 1984. He followed with the establishment in 1984 of Dominos Farms in Ann Arbor, a $120 million corporate headquarters modelled after architect Frank Lloyd Wrights Golden Beacon tower. Wright advocated the integration of a storied building in a rural setting, rather than an urban one.Monaghan also set up a working farm adjacent to the tower. In 1985, Advertising come along placed Dominos among the fastest-growing money makers in the restaurant industry. The company had t o keep pace not only with its own growth but also with that of its competition, including the industry leader, Pizza Hut, which had more than 4,000 units to Dominos 2,300. Dominos stepped up advertising, increasing media expending 249 percent over the previous year. Pizza Hut entered the delivery business in 1986, posing a huge threat to Monaghans empire. Dominos system wide sales reached $1. 44 billion by 1987.The company had grown to 3,605 units, spread to Canada, Australia, the United Kingdom, West Germany, and Japan. While 33 per cent of U. S. stores were company-run, international units were franchised, ordinarily to one operator who could opt to sub franchise. The international marketing challenge was to convince buyers of the need for delivery. Back in the United States, Dominos imitated McDonalds Corporation by tailoring an ad campaign to attract the Hispanic market. Competition in the late 1980s got so tough that Monaghan was quoted in Advertising Age as saying, I want p eople here in the company to think of it as a war. Unfortunately, with wars come casualties. By 1989 more than 20 deaths had occurred involving Dominos drivers, calling the companys 30-minute delivery guarantee into question. A Pittsburgh-based attorney representing a check whose car was broadsided by a driver subpoenaed Dominos for its records. Citizens groups, major news networks, and the content Safe Work Place Institute joined in the het up(p) criticism. Dominos responded with a national ad campaign and with various tactics at the franchise level. One franchisee hired an off-duty police officer to track his drivers to ensure that they obeyed the law.Dominos opened its 5,000th store by January 1989, moving into Puerto Rico, Mexico, Guam, Honduras, Panama, Colombia, Costa Rica, and Spain. U. S. sales hit $2 billion. Monaghan named Dave Black as president and chief operating officer, announcing his own intentions to spend more time on community work. In May Dominos introduced pa n pizza, its first new product in 28 years. This news was hardly as big, however, as Monaghans October announcement of his intent to sell the company. After a buyout attempt in the form of an employee stock ownership plan failed, Monaghan went shopping for buyers.By April 1990 Dominos cut its public relations and international marketing departments and proceed cutting executive and corporate support staff as part of a companywide effort to improve profitability. Payroll that year decreased by $24 million. Kevin Williams, who made his name as a regional director, replaced Mike Orcus as vice-president of operations. At the store level, Dominos opened fewer than 300 units in both 1989 and 1990. Another Comeback in the 1990s With Dominos sales slipping, and rivals Pizza Hut and Little Caesars gaining market share, Monaghan returned to Dominos in March 1991 to pull his company back on track.By December he had fired David Black, along with other top executives. Former franchisee Phil Bre ssler became vice-president of operations. Dominos closed 155 stores, cut regional offices from 16 to nine, and unloaded extravagances such as corporate planes, a three-misted ship, a travel agency, a lavish Ann Arbour Christmas display, and various sports sponsorships. Monaghan made some personal sacrifices, too, leaving his post on the boards of directors of 16 Catholic colleges and organizations. Dominos 1991 system wide revenues remained flat at $2. billion, and the company posted a loss of $67 million. Adding three new senior executives, the company geared up to battle Pizza Hut, which had aired an ad showing unkempt Dominos drivers buying Pizza Hut products. Dominos moved its advertising accounts to New Yorks Grey Advertising, Inc. , from the local ad agency Group 243. While Monaghan was away, PepsiCos Pizza Hut had born-again half of its 7,000 units for home delivery. Under fire, Monaghan insisted on maintaining Dominos original concept of a simple menu that speeds order pre paration, allowing the company to uphold its 30-minute guarantee.In an effort to be flexibleand to compete with Pizza Huts pan pizzaDominos offered a new pizza with more cheese and an increased number of toppings. Taking another tip from its rival, Dominos worked on developing a single U. S. phone order number for Dominos customers and a new computer system to track sales, costs, and trends. The company closed the Columbus and Minneapolis offices, with corporate headquarters in Ann Arbour expect their duties. The overall goal was to decrease debt. Monaghan considered making a public stock offering again in 1992, but too few buyers were forthcoming.The company also worked to lessen the number of company-owned stores. In November 1992 Monaghan shook up his upper ranks by replacing his long-time adviser and vice-president of finance, John McDevitt, with Tim Carr, another financial executive at Dominos, and hiring Larry Sheehan, a former executive vice-president of Little Caesars, as v ice-president of marketing and product development. Sheehan immediately put his stamp on the turnaround effort, convincing Monaghan to experiment with new strategies and products, including salads, thin-crust pizza, and submarine sandwiches. Tom Monaghan is now very open about the pizza business, he said. He believes we need to take a different approach to this business and be willing to change. The changes seemed to work. Earnings for 1993 picked up, after dropping significantly the two previous years. In yet another change, Dominos dropped its famous 30-minutes-or-less pledge after a jury awarded a $78 million settlement to a woman who had been hit by a Dominos delivery driver in 1989. Monaghan stated that with our success in home delivery has come a negative public perception that we are not committed to safety. The 30-minute guarantee was replaced with a more general customer satisfaction guarantee. In January 1994 Larry Sheehan left Dominos, after a dispute with Monaghan over the size of his year-end bonus. Although his departure was widely considered a loss to the company, his changes had taken hold, and Dominos system wide sales crept upward, to $2. 5 billion in 1995. dead thereafter Dominos celebrated the opening of its 1,000th international store, in a suburb of Perth, Australia.With a stated goal of having more international than domestic stores, Dominos opened stores in Ecuador, Peru, and Egypt in 1995, and planned to have 3,000 international stores by the year 2,000. By 1996 foreign sales stood at $503 million, and in 1997 Dominos entered its 50th international market. In the meantime, the menu in the U. S. stores expanded yet again, with the introduction of overawe wings in 1994 and through a limited-time-only promotion of flavoured-crust pizzas during 1996.Sheehan was succeeded as vice-president of marketing and product development by Cheryl Bach elder, a seasoned executive with experience at Planters, Gillette, and Procter & Gamble who brou ght focus to Dominos efforts. Were not trying to be fun and wacky and do delivery and carry-out all at the same time, she said. Were trying to excel single-mindedly on the basics of this business. In March 1997 Dominos announced its previous year results, which dispelled any doubts that the company was back on track. Earnings were a record $50. 6 million on system wide sales of $2. billion. We believe the return to focusing on our core businesspizza deliverycoupled with great new products and