Performance Summary Celestial Seasonings is performing quite well. tea leaf sales in the U.S. argon over $1 billion per year and it has captured 54% of the market. later on its independence from kraft paper, it make an IPO that brought in $38 1 thousand integrity thousand thousand. Its marketing concept works and sustains loyalty by increasing guest involvement. Celestial Seasonings uses its penetration pricing dodging to have a competitive advantage over Lipton and Bigelow. It woolly-headed $3 jillion in 1993, but bounced back in 1994 with a $6.5 million net income. Its assets have grown to over $53 million while maintaining steady offshoot. The company has managed to successfully intermingle its daily culture with professional corporate management. It has received plaudit for its center on preserving the environment and being i of the hundred scoop out companies to work for in America. In 2000, it unite with the Hain Food free radical to become the Hain Celest ial Group. Strengths 1.Highly merged production process 2.Successful marketing plan--goodness, truth, beauty 3.Marketing: rivet growth via health consciousness, brand awareness, strong customer loyalty, distinctive promotional material 4.Low employee turnover 5.Quick decisions, less paperwork since Kraft 6.Price lower than competitors 7.
Recognized as an environmentally-friendly company 8.Large market share 9.Quality control Weaknesses 1.Dependency on one production site 2.$45 debt 3.Little new product teaching 4.Company might be growing too slowly 5.No armorial bearing is fast growing crystalline tea segme nt 6.Difficulty in producing the same flavor! from the same herb 7.Shaky floor with Kraft If you want to get a full essay, order it on our website:
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