Lg Watch Phone Case Study

EXECUTIVE SUMMARY After a successful fix of the LG run away into Phone in Europe, LG Electronics Canada, Inc. is preparing to publish The visit Phone to Canada. As an assistant selling conductor I provide champ in the development and slaying of a niche merchandising plan that blends with LGs 51 years of brand effective while increasing securities industry share in consumer electronics. No other watch name currently exists in the Canadian marketplace. The market is saturated with supple phones and portable electronic devices that issue off 3G capability, a take on screen interface, MP3 player and photograph calling. LG must(prenominal) entice consumers to switch from their handsets to the LG match Phone and generate primitive revenue from forward-looking markets. authorisation customers for this crossroad entrust be educated, modern and upwardly liquid: young Baby Boomers (aged 45-49), Gen Xers (aged 30-44), and senior(a) Gen Yers (specifically, the ages of 25-29). These consumers will make product, terms and carrier plan comparisons amongst the higher-end handsets: Samsung Omnia; blackberry bush twist; and Apple iPhone. My comprehensive marketing plan, with a plan launch during Q4 2010, outlines the follow3ing: optimal target markets; product alterations; price shave outline; an efficient distribution bear supporting LGs new LTE technology; and a telling promotional campaign.

It is anticipate that the LG Watch Phone will be launched in Canada in on November 25, 2010. The marketing plan will see a 15% increase in LGs consumer electronics sector by Q1 2011. mainstay Assumptions The 2008 global recession did not severely run the implementation of the consumer electronics industry. We are now at the end of Q3 2009. sparing recuperation is slow with downward squeeze on prices as consumers research out better care for for their money. Majority of suppuration in the consumer electronics industry is the portable electronics market characterized by miniaturization and proficient convergence. The brand equity associated with LG is Stylish...If you deficiency to get a integral essay, order it on our website: Ordercustompaper.com

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