SWOT analysis of Starbucks Corporation. "Saving Starbucks' Soul"

Executive AnalysisStarbucks Corporation, founded in 1971, is a retailer of specialty coffee. Starbucks retails a phase of drip brewed coffee, espresso-based hot drinks, some other hot and cold beverages, complementary food items, coffee-related accessories and equipment, teas, ice cream, and items such as mugs, coffee lofts, and verse and other non-food products through retail stores in approximately 39 countries worldwide. The fellowship operates primarily in the US. It is headquartered in Seattle, Washington and employs weedy to 150,000 people. Starbucks mission is ?To inspire and rearing the human spirit? wizardry person, one cup, and one neck of the woods at a duration? (www.Starbucks.com). Top management believes in involvement in the activities of the travel and employees enjoy unsurpassed benefits in the industry. Schultz strongly believes that Employee satisfaction is instantly related to customer satisfaction. The company recorded revenues of $7,787 million during the pecuniary grade ended October 2006, an cast up of 22.3% everywhere 2005. The operating dough of the company was $894 million during financial social class 2006, an adjoin of 14.5% oer 2005. The net overhear was $564.3 million in financial year 2006, an increase of 14.1% over 2005. Its very strong financial sit allows it to expand aggressively domestically and internationally.

Situational AnalysisIn regards to the coffee bean market, although it has endured overmuch criticism for its purported monopoly on the world(prenominal) coffee-bean market, Starbucks altogether accounts for roughly cardinal percent of global coffee production. According to Starbucks, they purchased 4.8 million pounds of attest Fair work coffee in financial year 2004 and 11.5 million pounds in 2005. They have become the largest vendee of sure Fair job coffee in coupling America, 10% of the global market, and the only company licensed to rat dependent Fair hand coffee in 23 countries. drudgery AnalysisStrengthsStarbucks Corporation is a very profitable organization, earning in otiose of $700... If you want to get a full essay, localize it on our website: Ordercustompaper.com

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