Marketting Plan Example

David J Todorov, Matthew Kohut Bringing Lou Malnatis to the Nation grocerying Management, Kevin McTigue October 15, 2011 Keller Graduate tame of Management knock back of Contents 1.0 Executive Summary3 2.0 Situation outline:3 2.1 Market Summary:4 2.2 swot up summary4 2.3 Competition:5 2.4 Product tour:7 2.5 Keys to Success:8 2.6 Critical Issues:8 3.0 marketing Strategy8 3.1 Mission:8 3.2 merchandise Objectives:8 3.3 pecuniary Objectives:9 3.4 Target Markets:10 3.5 Positioning11 3.6 Strategies11 3.7 selling Mix11 3.8 Marketing Research12 4.0 Conclusion13 Exhibits:14 References:15 1.0 Executive Summary Lou Malnatis is a simoleons Based eating house that offers Italian cuisine such(prenominal) as pastas and pizza pies. Lous oddity is in their deep disc pizza, which they give way been make for over 50 years. everywhere this time result the expression for the pizza has remained consistent and apply ingredients from the same line of tumble since its beginnings. Currently Lou Malnatis just has locations in the Chicagoland atomic consequence 18a. Our goal is to strain Lou Malnatis Pizza into the Milwaukee Market by opening 3 untried locations in the Milwaukee atomic number 18a. 2.

0 Situation Analysis: Lou Malnatis provide be able to gain the intimacy of new consumers by go a hearty repast for families. Expanding Lou Malnatis high add-on quality, higher priced pizza may be difficult. A scantily a(prenominal) factors can contribute to a difficult start. The Market we ar moving to is relatively last to Chicago, so the style of pizza may be recognise and assist in a successful start to expanding. Consumers will, more(prenominal)(prenominal) than than likely, initially be attracted to the more well-known chain pizzerias. Lou Malnatis is doing quite well in the Chicago land area, which allows them the hazard to expand into new areas. around of the authentic macro trends that furbish up Lou Malnatis are: The sure recession - People are not spending as much due to the live recession. Lou Malnatis...If you want to get a full essay, order it on our website: Ordercustompaper.com

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