Evaluation of the strategies undertaken by Virgin Group during the 1980s and 1990s under the leadership of Richard Branson

S E C T I O N A

1(a). SWOT analysis for the consummate(a) Group in the latish 1990s

STRENGTHS

Core competences analysis has revealed ab pop out the Virgin Groups strengths (see attachment 1,p.15; shopping mall competences analysis). The focal point of external linkages provided funds to support taskes cash hungry and the direction of internal linkages critically underpin the organisations competitive advantage. ( see appendix 1,p.15; managing linkages). The strategy applied by Virgin prevented the company from loosing businesses.

Some activities capture been retained and developed even if there were not presently profitable, but they were associated with necessary skills and capabilities which match the firms vision and goals ( see the appendix1; the agitate of Virgin Communications).

The sales of Virgin Music business for which Virgin was best associated with in order to support the airline business seemed to be a very brave move. However, it turned out to be worthy as Virgin Atlantic is the core business within the group and is a major force in the international airline business.

The companys strength is also preserve in intangible asset associated with Bransons management style and self - publishing. Unrelated diversification achieved by the company with help of alliances and juncture ventures with other companies helped to exploit Virgins brand.

It is worthy to emphasise, Bransons belief in the native growth rather than acquisitions.



This approach can be sensed as the companys strength. Using this form of diversification, Virgin moved into data processor software, film distribution and radio broadcast. Virgins organic growth has been affirmable due to the development of held skills, knowledge and assets that sustain the most worthy core compentences of Virgin ( see appendix 1,p.15).

Ability of Virgin to deck up money through externally funded growth such as equity investments is another companys strength. Shared ownership provided both a financial...

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