The Australian women of today can never be a entrust trim back or too pretty. In most cases thin equates beauty, so the present exalted is a thin, fit, radiantly healthy, unexampled woman. In magazines stuffed with models and advertisements, billboards on the highway, and actresses on TV, the message of what women should look like is e trulywhere. The inescapable presence of these images in effect shapes the image of women today.
It is very unfortunate that the media influences Australian society to the point that it defines the ideal woman. harmonize to Naomi Wolf, author of the bestselling book, The Beauty Myth: How Images of Beauty are utilize Against Women , one reason media is so influential is advertising is a 130 billion dollar a year industry. The reasonable Australian watches 30 hours of TV a week and spends one hundred ten hours a year reading magazines. That adds up to exposure to 1500 ads chance(a) (45). Advertising is a powerful educational force in our culture due to the simple fact of exposure. Economics is withal a significant factor in the development of the ideal image. There is a wealth of businesses that depend upon the Australian desire for thinness to survive. Exercise and victuals companies are an example.
In severalize to create a market for their product, they attempt to make women spirit inadequate about their own bodies through advertisement. According to Wolf, the diet industry has tripled its income in the past 10 years from a $10 billion industry to a $33.3 billion industry (47).
Other companies that cater to the current large population sell beauty, tactfully. As William Lutz points out in his article, With these Words I can lot You Anything, girdles are called body shapers or control garments (158), and in Diane Whites article, Euphemisms for the Fat...
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