Sentra Simulation

Sentra Simulation
CEO wants to extend the customer process and customer ecstasy for the Techie product.
Mission:
To fire the consultants
Increase product features and whirl better services by increasing training of gross sales force.

Implementation of the Strategy

Year 1
In tack together to be in line with the strategy we increased sharply the employee training to maximum. moreover since we needed powerful products, we increased PD effort apportioning to almost maximum level.
Customers are not sensitive to cost, then we increased the price to the maximum level of 1200 and benefited from high moolah margin. We fired all the consultants because we did not need them and at the stolon we did not hire any customer service representatives, unless we get a signal for increasing lead time.

Sales of GM has grown behind through the year that we continued with the new strategy of focusing on Techie. Through the end of the year, we slowly started to hire CS by 1-2 for each quarter. We also devolve outgo in IT to 3,5.

At the end of the year, GM grocery outgrowth reached 19%.

Year 2
The new product was way outd so will begin to change our strategy smoothly.
Sales growth of GM reached 27% also. We lowered product development allocation to 10 so that our new product would be thriving to use.



In line with the new strategy, we increased the number of consultants slowly by 2 for each quarter in order to help develop easy to use product. We kept the price at the same level. We added the Total Sales for GM evaluate to the customer perspective of the Balanced Scorecard since the growth in this segment was higher than Techie segment.

We observed that customer service lead time increased, so we started to augment the nr of sales representatives by 2 for each of the rest of the quarters..

We were then close to release our new product (released readiness 92%) so we had to increase more our consultant and spending in IT.
Consultants: by 2.
IT spending:...If you want to get a full essay, order it on our website: Ordercustompaper.com



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