Analyzing Marketing Opportunities

Student Name:Kristofer Jovkovski
Exam Date:

To be finished by teachers
Course:Analyzing Marketing Opportunities
Professor:Valentí Camps
Exam continuance:Special assignment
Exam type:
Exam Criteria
Final layer:
__________ / 100%

Analyzing Marketing Opportunities assignment

Task 1


Products from the detergent form are roughly classified in three segments, miserable, diaphragm and high last products, plus ones marketed as a special promotion sale. The subject of the research is s a 3kg parcel of land selling unit, since it represents the most accurate indicator because of its highest consumption rate.

1. meek class detergents, such as SAVEX (the brand name is precise self-explanatory example of the target segment), DUEL and RUBEL are terms be sickd between 3-4 euros for a 3 kilograms package. The package is obviously link up to the price range of the products. These products are placed at the supplant of the shelve row, so when the consumer walks by he sees the upper priced products first. It is obvious that piteous attribute package products are generate discredit revenue. Namely, the design of the package generates added value. Main target consumers are peck with low income, also young people and couples.




Low end products category, photo K. Jovkovski, 2011

2.Mid end products, such as FAKS and BONUX, are usually best buy with a price range between 4-5 euros for a 3kg package. They are placed between the low end and high end products so that the consumer percepts the better quality package in comparison to the low end products and the price of the product which understandably is ranged between the high end products and low end products. Main consumers of these products are well informed buyers, and centerfield classed earners.

Mid end products category, photo K. Jovkovski, 2011

3.High end products are placed on the beginning of the row such, PERSIL and ARIEL, seen from a lodge of most frequent spot in the supermarket, so that...If you trust to get a full essay, order it on our website: Ordercustompaper.com



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