Using Cultural Differences as an Asset in Mergers and Acquisitions

LENOVOS CONQUEST OF THE WESTERN MARKET Can a Chinese company become dominant in the international mart? Introduction The context of current globalization is a great contest for companies having worldwide ambitions. It forces them to set up viable business strategies to hold new environments characterized by a new culture in fields such(prenominal) as management, research and development, human resources… Thus, it questions the pie-eyeds original strategy, its consistency, its cohesion and its ability to fit a new market: to what extent must the tight compound its way of doing business? And how will it obtain its economic returns? As Lenovo seeks to enter new businesses and market outside China, we will substance abuse this firm to illustrate the challenges implied in such a admit: the main issue being: to what extent Lenovos mark to being international will force it to gradually salmagundi its business strategy so far as to meld the American IBM and what are the issues at stake for the future? Thus, it raises such questions as: can two corporate cultures be successfully integrated? Will the Chinese particularistic environment hamper Lenovo from being well integrated in the rest of the world, peculiarly in the western market? To what extent will it adapt?

To what extent will it keep its distinctive feature in such a competitive market? We will offshoot analyse what the Chinese features of Lenovo are and how it is integrated in a particularistic environment. Then we will turn our attention to Lenovos special strategy that sets it apart from a typical Chinese company and opens it to the worldwide market. That will lead us to centralise on Lenovo-IBMs merger, which can be considered as the concretization of Lenovos international ambition and, which faces some limits. I) Lenovo: a Chinese firm in a particularistic environment? How would it affect its internationalization? The internationalization of a firm obviously relies on the ground level to which this firm is... If you want to get a full essay, outrank it on our website: Ordercustompaper.com

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