Summary of Business-Level Strategy

Management Chapter 6 Structure: Levels of strategy: Superior performance Competitive advantages collective strategy---what business/industry Business strategyâ€"how to compete Functional strategy---execute to support Business strategic goals by @ all department 1. Superior performance: the tycoon to generate high profitability and increase cyberspace all over time High profitability Superior performance Requires eg. Specific strategy, Technology, capabilities etc Growth in profits over time 2. Competitive advantage: Advantage obtained when a blotto outperforms its rivals with a specific strength Distinctive competency: A set of unique strength which is key to the companys hawkishness (apples innovation strength, Li& Fungs One-stop shop model). It is the mother or host of related competitive advantages. A unique strength that rivals lack. (E.g. Dells extravagant order fulfillment system, Toyotas JIT, Starbucks shop atmosphere) sustainable advantage: A distinctive competency that rivals cannot easily duplicate or imitate Depends on: Value-does it enable a company to solicit a business opportunity (e.g.

user friendly iphone) Imitability- how dear(p) to copy it (-Barrier to imitation: Factors that make it difficult for a unwavering to imitate the competitive position of a rival - Legacy constraints: earlier investments in a particular way of doing business that atomic number 18 difficult to change and limit a firms ability to imitate a successful rival Substitutability- how likely it willing be substituted by another product Organization- does the companys radix (policies, systems and culture) support the maintenance of the advantage 3. Business-level Strategy: Strategy concerned with decision making how a firm should compete in the industries in which it has elected to participate A. Competitive theme: differentiation or low cost 1) affordable strategy: Focusing managerial energy and attention on doing everything... If you want to get a full essay, order it on our website: Ordercustompaper.com

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