Marketing

------------------------------------------------- Body grass International Sources of success of Body Shop International * Leadership Anita Roddick was an ethical leader with a vision. Her commitment towards her work, which was non merely a condescension sector to her but a expression to serve people, was great. * Body Shop Experience With brightly-lit, open detached Body Shop, customers were provided theater, pure and simple experience. The Body Shop relied on customer feedback and suggestion for improvements in business. * Employees Enthusiasm and commitment among the employees was maintain through good communication with them. They were provided training and knowledge regarding the formulations and ingredients of the products they were selling. * Products - The products were do up of natural ingredients which apart from being skin kind symbolized honesty. The claims made were genuine. The mid-pricing of the products made them affordable. Management philosophy and style * Trade initially survival and not profits was the motive behind the business that was an extension of Anitas own philosophy and conviction. participation didnt do marketing of its products rather relied on goodwill and word-of-mouth.

bit others in industry interchange hope, The Body Shop sold experience and trust * Women focused Exploited the male dominated augmentative industry, by employing all women workforce and running business on feminine principles like love, care and intuition. * Community Welfare The Company used its success to bring social change, assist in developing Third World economies while protecting environment. The political party initiated projects in Third World countries and made profits, where competition didnt even think to enter. * Franchisee Model Highly selective in choosing women only franchisees who would not dilute The Body Shops image and principles. Role in creation and ongoing management * Anita started the business with a bank loan... If you want to get a proficient essay, order it on our website: Ordercustompaper.com

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