Forex Trading

PRINCIPLES OF MARKETING CHAPTER 8: PRODUCT, SERVICES AND BRANDING STRATEGIES Learning Objectives After drive outvas this chapter, you should be able to: 1. Define carrefour and the major classifications of products and services 2. report the decisions companies make regarding their individual products and services, product lines, and product mixes 3. Discuss stigmatisation strategyâ€"the decisions companies make in building and managing their blots 4. Identify the four characteristics that affect the marketing of a service and the extra marketing considerations that services require Chapter Outline 1. What Is a Product? 2. Product and do Decisions 3. branding Strategy: Building Strong Brands 4. Services Marketing PRODUCTS, SERVICES, AND EXPERIENCES * Product is anything that can be offered in a market for attention, acquisition, use, or employment that might satisfy a need or want. * E.g. soap, toothpaste * Service is a form of product that consists of activities, benefits, or satisfactions offered for sale that ar essentially intangible and do not result in ownership. * E.g., Doctors exam, legal advice * Experiences represent what buying the product or service will do for the customer. * E.g.

, Disney, Lego, Toys R Us LEVELS OF PRODUCTS AND SERVICES * center of attention benefits represent what the buyer is really buying. * Actual product represents the design, brand name, and packaging that delivers the core benefit to the customer. * Augmented product represents additional services or benefits of the actual product. PRODUCT AND SERVICE CLASSIFICATIONS * Consumer products be products and services for personal consumption. * Convenience products are consumer products and services that the customer usually buys frequently, immediately, and with a minimum comparison and buying effort. * Newspapers * Candy * troubled food... If you want to get a full essay, order it on our website: Ordercustompaper.com

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