Apple Study

Its interesting reading ab turn out large consumer brands and their assorted methodologies for consumer research as it relates to new product development. In the consumables business, P&G is the heavyweight and is the pinnacle of research with their expertise in identifying the products that resonate with consumers. They also have manufacturing and distribution dialed in which slangs them the paragon that m each manufacturing-driven organizations aspire to be like. Then theres Apple. Their products are generally always innovative and meet most consumer unmet need so well that people literally extraction in love with their brand and products they pump out distributively and every year. Yes, there have been some duds (the square block is hotshot that comes to mind), but it doesnt happen often. To research or not to research? In a recent name from Fortune, Steve Jobs is acknowledgmentd: We do no market research. We dont apply consultants. The only consultants Ive ever hired in my 10 years is one firm to analyze Gateways sell strategy so I would not make some of the same mistakes they made [when launching Apples retail stores]. But we never hire consultants, per se. We just want to make great products. I found this to be fascinating. How can one of the most popular and successful consumer brands not perform any consumer research?

Then I read the following quote: Its not about pop culture, and its not about fooling people, and its not about convince people that they want something they dont. We figure out what we want. And I think were pretty good at having the righteousness discipline to think through whether a lot of other(a) people are going to want it, too. Thats what we take paid to do. So you cant go out and ask people, you know, what the next big [thing.] Theres a great quote by Henry Ford, right? He said, If Id have asked my customers what they wanted, they would have told me A straightaway horse. Keep it simple, stupid When one sits back and thinks about it, Apple authentically makes... If you want to get a full essay, order it on our website: Ordercustompaper.com

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